My responsibilities consisted out of a wide range of tasks. The main responsibility was to manage all media output front stage and backstage. (For instance, organizing the backstage editorial photoshoot as well as; the look book shoot, live stream and behind the scenes photos/videos) I made sure all assets met up with the brands standards and were done within set times and budgets. After the show my task was to update all digital output on all social media channels incl. the website of the generated assets made during the show. Furthermore the general organization was part of my tasks as well, supporting in communication with partners,press and guests but also in between teams. Making sure all would go streamlined and deadlines were met.