The brand carries this name to honor Carolina Iñiguez, wife to Don Luis Pereyra Catapos. The couple lived in Santiago, Chile, in the year 1875, and the vineyard until today carries her name. Santa Carolina was changing labels of one of their wines, the Cabernet Sauvignon Reserva. This one is a special label in which brings Carolina's delicate hair, in blue and surrounded by flowers and leaves.
The client would throw a party to celebrate this new bottle label, and we were responsible for the branding visuals to this event. So we thought about bringing back part of the year 1875 by designing a box that looks like an old book with the bottle inside it. This book shaped box would be given to influencers at the event, along with a leather tote bag, an acrilic bowl to use adding ice in it to cool bottles and a pair of wine glasses.
