Vinokilo — Brand Identity / E-commerce

  • Noor Osman-Britton
  • Sarah Sajid
  • Richard Wilson
  • Nastasia Spyrou

Vinokilo is a social enterprise that runs Germany's biggest pop-up events for second-hand clothes. With a bit of our help, they aim to become Europe’s largest vintage fashion brand and inspire audiences to see second-hand clothes as first hand. We call it, the New New.

A playful rebrand
The Vinokilo brand became very popular, very quickly in a market dominated by fast fashion. Their core proposition was highly valued by consumers and it developed a fan-base that we had to understand and consider throughout the whole rebrand process.
Through lots of research and in-depth conversations with their internal teams, we refreshed the Vinokilo look with a much more colourful, true-to-its nature, striking brand.
Brand Book & ToV
We produced an essential Brand book to guide the internal teams when developing further assets for their new brand. This included a thorough outline of their new Tone of Voice which we developed in partnership with their Marketing & Comms team.
E-commerce / Shopify
We developed a new e-commerce platform enabling Vinokilo to sell 100,000’s of vintage clothing items online across multiple sales channels. To support this, we also created a bespoke product management system for Vinokilo allowing them to improve warehouse efficiency and sell single items of clothing across multiple channels.
A suitably vibrant social presence
Every rebrand needs a shout out! We designed a series of launch templates and one-off assets to introduce the new brand to the public. We also produce Vinokilo’s ongoing marketing material on a monthly campaign basis.
The results
We were delighted to help Vinokilo launch their New New - a declaration that they are not willing to go back to business as usual and that they are ready to embrace the new world we find ourselves in. We can’t wait to continue helping them make a difference in the world of fashion. Although only recently launched we do have some really positive initial results.

— 5% increase in sales
—15% increase in visitors to the site
— New partnership signed with a major fashion retailer to sell products on their platform based on the fact we built a multi sales channel system

“Working with Traffic Digital is always a pleasure. Their attention to detail and, maybe more importantly, to the feedback from the entire team, has led to a rebrand that the entire company feels proud to stand behind. Their tech team is excellent! Importantly, they really understand the importance of accessibility that is at the heart of Vinokilo. Traffic feels like an extended part of the family and we hope we can continue working with them well into the future.“

Anisah Osman Britton
CTO Vinokilo

Visit the site here.


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