Virgin Atlantic

Creative Agency Naked, wanted to transform New York into a cityscape built of everyday objects to show people how easily everyday spending on a Virgin Atlantic credit card can add up to a free flight. We brought this idea to life for them by creating a complex CGI scene, which was then used to create a stunning image and animation that saw the cityscape go from day to night. The campaign resulted in 78% more Black Card and a 50% more White Card applications and the image continues to be used a year on.