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Virgin Atlantic Economy

We collaborated with the Virgin Atlantic Design team to create a new Economy meal service. Our research-based approach improved the passenger experience, saved space and weight, and reduced emissions.

We reduced the tray size by a third, introduced a non-slip tray surface that keeps items in place and negates the need for a paper liner. We designed bespoke crockery and cutlery and a new drinking glass.

Credits

Jon Marshall

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