Virgin Media - Reinventing Sustainability Reporting (2018)
To make sustainability at Virgin Media more valued by more people. When we first started working with Virgin Media, sustainability reporting across the industry was very different. It was widely known that very few people were reading their reports, but what to do about it?
We pioneered an ongoing engagement approach, tailored the content for customers and other audiences and pioneered a number of new formats. Think animated infographics, interactive timelines, employee generated videos; and the first ever VR report.
But the biggest achievement has been making Virgin Media employees the engine of reporting communications for over a decade.
Over the years Virgin Media has been recognised in numerous ways for their disruptive approach to sustainability communications and reporting.
They've become a benchmark for how to bring brand creativity, and cross-channel thinking into your reporting strategy.