VIRGIN QUICK | D&AD New Blood Winner
My shortlisted entry for the D&AD New Blood Awards 2019
Virgin Atlantic now offers hotel stays and experiences at the point of booking flights. This new ‘Flight + Hotel’ proposition
is about being able to confidently book an entire trip at the touch of a button.
My task was to create naming and branding for the sub-brand ‘Flight + Hotel’, which should inspire people to be more spontaneous, show all the advantages of this way to travel and look harmonious in the Virgin Group, but at the same time be different
from Virgin Holidays.
The main advantage of the ‘Flight + Hotel’ is saving time. That’s why the clock metaphor was chosen for the style.