Airline, Virgin Australia wanted to celebrate their sponsorship of The Australian Chamber Orchestra so Virgin's creative agency, Clemenger BBDO Sydney came up with the idea to turn travellers into sheet music.
Snakes & Ladders Films' director Pete Moore worked with the ACO plus contemporary dance choreographer Sophia Ndaba and 20 of her dancers to bring the idea to life.
The whole spot was shot in closing hours of the airport, between 11pm and 3am.