Virtual Celebrity Shoe Auction

50 celebrities supported Small Steps Project in their annual shoe auction. Lewis Hamilton a regular donor donated his racing shoes which went for an amazing £4,000. £32,000 was raised in under a week by way of an eBay auction, thanks in part to the outstanding support given by celebrity donors. The auction had a social media reach of over 27 million on Twitter alone, reinforced by media coverage in titles such as Marie Claire.