Moving into the third week we were ready to go back to an abstract audio sound, we were taken to an eerie canalside bridge where we were first exposed to the sound. The whole atmosphere underneath the bridge exaggerated the dramatic/sinister effect of the audio file.
We moved to make a list of words associated with the content of the audio; persistent, sinister, dramatic, intensified, metaphysical, trippy, both futuristic and dated, relation to danger and hazard - dramatic pacing. We then considered what other things we felt linked with the sound or with the environment; Tron legacy, trains - railways, train tracks, bridges and tunnels. Music videos: Kanye West – All of The Lights and ASAP Rocky – LSD. Arcade Lights / Game Lights then juxtaposed between modern and retro.
Immediate ideation: We all knew pretty instantly that we would use simple video content but the creativity will come in the visual effects used within this. Echo effects - on both the audio and the visual the after effects plugin that leaves a staggering image trial behind it, strobing and high-intensity lighting, neon Tron inspired lighting, introducing a beeping/flashing red light, potential for video Overlay in Da Vinci Resolve.