VisitBritain engaged B42 in creating an informative platform to target international leisure industries throughout their overseas networks, with the key objective of selling and promoting existing British leisure businesses around the world. This platform is called VisitBritain Trade.
As part of Brand42 I was involved in implementing be designs for the Website’s phase 2 and I was the UX/UI designer from the Trade Web application, together with one of our developers. While the website only needed to be improved in the general look and feel and user experience, the Web app has been created from scratch.
The project started with simple wireframe so to understand the User journey and User needs. Once that was signed off we started developing the look and feel of the web platform. The result was a clean designed web app that kept VisitBritain’s overall brand feel, with a user focuses twist.
Being this a web application we also designed a bespoke CMS for VisitBritain’ team to manage the users, and a Directory to let the businesses upload their details autonomously.