THE CHALLENGE
Except "Italy Bottega" none of our customer provide us a brand guideline. As you can see most of them have pre-made logos probably created by online software or something like that. Of course none of them want to change the logo so we tried to arrange the identity of each business according to colors, fonts and every single useful elements found.
THE PARTICULAR CASE OF TWO ARIANNA'S
Arianna's Grill has been a sort of franchising for more years, now there are two different owners with different business ideas so we tried to differentiate them despite same logotypes and colors. Besides using the name of the street under digital menus and social post we decided in accordance with owners to use two different elements for each one: the stripes for Arianna's Italian Restaurant and the flame for Arianna's Italian Grill.
