Visuals for McDonald's Ukraine social media

McDonald's is famous all over the world for its creative advertising, so creating visuals for McDonald's Ukraine in digital advertising and social media was both challenging and inspiring. We sticked to minimalism, integrity and unusual compositions as main directions in our concepts. Flat lay, levitation, stop motion, limited colour palette aimed to show the product at its best perspective, using creative approach to each single image. Made with OMD OM Group. Team:​​​​​​​ Danylchenko Studio — product shooting Ilya Kolotiy — lifestyle shooting Anastasiia Rozumna — creative direction, SMM Anton Momot — art and creative direction Iuliia Laguta — design in digital