Imagine the identity of a local bike hire scheme in a city of your choosing.
This brand is a solution to Santiago’s pollution issue and is particularly catered to the city, as it will be promoting an affordable dock based bike hire scheme.
It is also an alternative means of transport and is environmentally friendly, aiding with the struggle of the stagnant smog.
The brands design incorporates both the problem (smog) and the solution (nature) at the forefront of the brand’s identity generating awareness for Santiago's current environmental and health problems.
By using vertical plants walls the brand can also directly aid with the city's environmental and stagnant smog issue.