VitrA — Art dir. & design
We installed some bespoke graphics in the windows of the upcoming VitrA bathroom showroom in Farringdon. The idea for the windows centres around the idea of being behind glass, a nod to the bathroom, but the bright colours and abstract gradients reference Turnmills previous life as an amazing club venue. We shot a series of people behind a large, frosted screen that we built in a photo studio in east London, all directed to be doing the activities that will be happening in the new showroom.