A zoetrope is one of several pre-film animation devices that produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion.
We reverse-engineered this with clever lighting and camera work, to achieve the same effect in camera.
It's one take. All in camera.
This physical build animation for Vitusapotek, was made to illustrate the convenience of ordering online before picking up your products at your local Vitus pharmacy.