Vivi & Grace, branding for clean skincare

Mission: Create clean skincare products for pre and post-natal mothers they can feel safe about for themselves and their babies. Solution: New mum Jennifer had a problem – there were no clean beauty products to help pre-natal and post-natal skin. With a background of 20 years in the beauty industry she took matters into her own hands and created Vivi and Grace. With clean ingredients and with clean branding her business was created. It celebrated motherhood and a little self-indulgence for the new millennial moms who expect more from their skincare products. A beauty-based logo with upbeat packaging design and a colour palette to match were essential.