VMware: Partner Exchange Campaign
Digital campaign | UI | Email design | Infographic | Banners | Animation
VMWare is the biggest name in computing virtualisation. For their international Partner Exchange event in Barcelona, I was tasked to create a series of supporting assets to inform businesses to sign up for their annual event. The assets included a set of email blasts, static banners and an infographic.
I designed emails to be engaging and encourage click-throughs to the landing page. The addition of animation in the header helped draw attention and prompt the user to scroll down to read further. Mobile-first was also an essential factor when designing these emails as the majority of these would be viewed through a mobile device.
The infographic, based on the success of last years event, needed to be suitable for both online and print. By pulling out key facts and figures, let the user focus on these first along with additional illustrations support the information.
Static banners were also created to support the campaign and to increase the click-through rate.