Besiktas is one of the biggest football clubs in Turkey. They're mostly known for their innovative fans besides their culture and titles.
Vodafone is the sponsor of Besiktas' stadium. When they wanted to announce their offer in cooperation with Besiktas, we wanted Besiktas fans to announce their own campaign.
So at the end, there is a massive and successful campaign came out. Which is written, sang and acted by real Besiktas fans.