The Vogue Festival Partnership with Harrods in 2014 was the year of #HarrodsLive
The focus of brand engagement was through introducing a customer experience that could be shared through social channels. This was our first ever live catwalk and drove outstanding results, #HarrodsLive reached organic trending status on twitter over the weekend and our partnership message was heard globally. Influencers such as Mira Duma, Eidie Campell, Jordan Dunn and Karlie Kloss to the catwalk along side festival goer for truly memorable experience.