Vogue Italia Feature - Kalhans by Devanshi Kalhans

Fashion is a very dynamic industry. By the time brands finalise and release new products or services, consumer preferences can change. This produces more waste in the already polluted fashion supply chain and results in a significant financial loss for the companies. Businesses have an immense amount of consumer data gathered over the years but struggle to utilise the data to their full potential. Kalhans is a fashion data analytics business specialising in predicting fashion consumer and enthusiast behaviour, proposed to be launched in London, UK. Understanding the constantly changing luxury & fashion consumer is the main motivation for this business plan. The pandemic COVID-19 has forced a lot of businesses to rethink their business operations and pivot to a digital and data-driven business model. This is the time for fashion companies to embrace data analytics and establish a strong position as leaders in the industry.