Volkswagen - Hyper Reality Test Drive

  • Liam Thompson

Co-produced this world-first VR experience at Framestore, working direct to client with Volkswagen China. The experience was a technological feat, involving motion-tracking technology, state of the art Virtual Reality and a physical track built from scratch complete with obstacles. My key responsibilities included: - Liasing directly with Volkswagen client, keeping them up to date with timing plans, project milestones and live costs. - Managing relationship with sound-house Grand Central Recording Studios, including schedule, costs, booking resources and talent. - Working with internal Creative team to intepret and develop briefs and address client feedback. - Responsible for Voice Over talent sourcing, booking and licensing. Also responsible for original music composition and licensing via Goldstein. - Managing all production responsibilities for London test site. This included vehicle booking, site hire, unit base booking, health and safety management, prop rental and being the Producer on site for 2 weeks. - Day to day project management alongside VR Producer, keeping crew on schedule and updated on key creative decisions. - Edit producer for behind the scenes film, working closely with internal Creative team and external Edit House.

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