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Vox.Bio - Launching a confident strategy for healthcare market research.

Vox.Bio had intentions to rethink market research in the healthcare and life science sector – but their certainty to provide decision makers with confidence wasn’t showing up. Through the delivery of powerful brand assets and dynamic icons, we pushed Vox.Bio forward as a confident choice for life science organisations – so they know their strategy will succeed with market research that breaks the mould.

To bring this to life across the visual identity, we used the ‘X’ of Vox.Bio to create a visual marker with that had the agility to flex as powerful visual metaphors, such as a target, a landing pad or trajectory arrow  – showcasing that no matter what you launch into the world, Vox.Bio can guarantee it will show up with precision and impact.
To show that Vox.Bio gives its clients the power of knowing that all their hard work will resonate on the ground when it matters most, we leaned into their agile ability to break the rules through a flexible message structure. The hero strapline of ‘Know your strategy will succeed.’ is supported by eight variable lead messages, each with corresponding custom iconography, to back up verbal statements with a considered visual message.
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