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VR (Virtual Reality) for Brand Engagement

Groove Jones is the most award-winning VR studio in the US. Our team helped start the VR revolution a decade ago, and we continue to build VR experiences. With over 25 years of experience in feature films and commercial production, we use our visual effects and animation background to deliver the highest quality 360 experience. When we cannot capture a shot using traditional means, we often have to use Hollywood magic, CGI, and VFX to tell the story. We produce live-action 360 video experiences as well as large-scale, fully interactive real-time render multiplayer experiences.

See our Vast Scale of Work

From single user to multi-user experiences, we have done it all.

Swashbuckler – A Dedicated 4D Multiplayer VR Game Only at Royal Caribbean International’s Virtual Adventure Zone

Groove Jones developed a new experience that pushes the boundaries of VR gaming. Adventurers on Royal Caribbean International’s innovative cruise ship, Odyssey of the Seas, can experience “Swashbuckler,” a custom-built, dedicated LBE (Location-Based Experience) VR game within Royal Caribbean’s Virtual Adventure Zone. Case study - https://www.groovejones.com/swashbuckler-multiplayer-vr-game-royal-caribbean/

Corona Premier Virtual Reality Golf On-Premise Campaign

Groove Jones had the exciting opportunity to work with Constellation Brands’ Corona Premier Team by creating a fun and exciting golf experience using virtual reality in connection with Corona’s upcoming Corona Premier Golf campaign. Cases tudy - https://www.groovejones.com/corona-premier-golf-vr-on-premise-campaign/

Be Pro Be Proud Uses Gamified Interactive VR Experiences to Recruit Next-Generation Skilled Workforce

Be Pro Be Proud is a national non-profit spearheading the movement to bring a new generation of pride, progress, and professionals to a state’s skilled workforce. As the current skilled workforce is at or near retirement age, Be Pro Be Proud hopes to change how High School students think about these job opportunities by using exciting, gamified VR experiences. Case study - https://www.groovejones.com/vr-experiences-to-recruit-next-generation-skilled-workforce/

Givaudan Chef’s Council and Protein VR Experience

Givaudan is the global leader in the creation of flavors and fragrances. In close collaboration with food, beverage, consumer product, and fragrance partners, Givaudan develops tastes and scents that delight consumers worldwide. Creating the future of food requires creativity, innovation, an open mind, and passion. Over a decade ago, Givaudan’s Chef’s Council was born. Givaudan asked Groove Jones to help them capture live-action footage of the Chef’s Council event in London and create 2D and 360º videos of the event. We also made a unique interactive VR experience for people to explore and engage with the Chef’s Council event firsthand in a unique revolutionary way. Cases study - https://www.groovejones.com/givaudan-chefs-council-protein-vr-experience/

Sleep Number Celebrates Super Bowl with Biggest VR Football Game Ever Created

Fans of all ages got the chance to step out onto the 50-yard line and compete in the biggest VR Football game ever seen. This was all part of the 10 day Super Bowl Live event leading up to the big game in Minneapolis, MN. The experience is part of Sleep Number’s fan engagement at the game. Case study - https://www.groovejones.com/sleep_number_super_bowl_fan_engagement/

McDonald’s Happy Meal VR – The Top Activation at SXSW


The week-long film, music, and interactive media extravaganza is known as South by Southwest is an exciting showcase for brands and Groove Jones premiered an exciting VR pop-up. Event-goers will be treated to keynotes by President Barack Obama and First Lady Michelle Obama. They’ll get to view new film premieres, and listen to indie bands with weird names. They’ll also get to experience the inside of a McDonald’s Happy Meal. Case study - https://www.groovejones.com/mcdonalds-2016-sxsw-event/

Intel Uses VR to Explain the Future of 5G Networks

To help explain how 5G networks will be a massive part of our lives, Intel is using VR to take you on a journey of the future. Groove Jones and Intel’s experiential team Infinity Marketing worked together to create this fantastic journey which debuted at the CeBIT Conference in Germany. CeBIT is the largest and most internationally represented computer expo in the world. Case study - https://www.groovejones.com/intel-uses-vr-explain-future-5g-networks/
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