VYX Eyewear Branding

VYX Eyewear is a company created for the young public, to sell glasses in a less complicated and formal way. Therefore, the owners were looking for a visual identity appealing to this public, being very modern and simple at the same time. The basic form of a pair of glasses was used as a start, creating a minimalist version of it. Later, the main typography was designed based on the same angles. To keep it simple and modern, the contrast between black and white was chose.