• Charlotte Williams

WAH was approached by world-famous photographer, Rankin, and his team The Full Service to work on a campaign of our choice. We chose to do something for Pride Month, London Gay Pride being an important event for WAH, not only due to its Soho location but with many staff and long-standing clients being part of the LGBTQ community, we wanted to go big. The two teams joined forces to put our fingers up to ignorance and
 show some liberated love for pride 2018 with the ‘Fingers Up’ campaign. We created a bespoke nail menu which we shot 7 amazing people of influence within the community and throughout the month of July gave a percentage of the in-store sales to the London LGBTQ Community Centre which is due to open this September. With stills by Vicky Lawton and film by Jordan Rossi, this project delivered a powerful message of inclusivity, featuring some inspirational figures, and of course, some next-level nail inspo. Featured in: Hunger TV, Bricks Magazine, The Drum, The Stable, The Dots and social media coverage from the likes of HypeBae, HypeBeast and more. Models: Ed Munro Melanie Lehmann Charlie Craggs Tayce Tete Bang Shay Chi-Chi Emeruwa