Wall's Swedish Glaze

Collaborating with the Creatives from adam&eve/DDB, we approached this campaign with a view to provided assets that were flexible enough to be used on all platforms, from print to online. From experimenting real ice cream, making model scoops and mapping the photos into 3D environments, we wanted to find ways to portray the perfect melt, well, perfectly! Creating the background in 3D we’ve explored the craftly feel of paper to bring extra texture to the piece, as well as recreating the ice cream tubs in 3D to allow for different angles of the product to be used in future assets. The final key visual is cool and inviting, launching the re-brand of Swedish Glace with wit and charm.