Wallace and Gromit Licensed T-Shirts
How I created the licensed t-shirt designs featuring Wallace and Gromit for my online shop Apparel of Laughs.
I have been a fan of Wallace and Gromit for as long as I remember. I’d almost say that I wouldn’t be doing what I am doing today if it was not for my love of their films. The characters are so charming and clever while the craftsmanship involved in the stop motion is on a different level. They are not just heroes to me, but also around the world. The dynamic duo have wowed audiences all over the globe. This is why I was over the moon to have the opportunity to work alongside Aardman Animations to create a range of licensed t-shirts for Apparel of Laughs.
After an initial conversation with Aardman and their representatives, I was kindly invited up to their offices in Bristol to talk through my ideas. The main idea was to initially create a range of 12 different designs spanning the different short movies of Wallace and Gromit. I wanted these shirts to celebrate all aspects of the films including in-jokes and easter eggs that only true fans would recognise. Once these were complete, the designs were sent back to Aardman for them to approve. They were happy with the designs and I launched them in two waves on Apparel of Laughs. I was given access to their style guide and film assets to come up with the designs. All of the shirts were designed by myself using the resources given to me. After a year, I then created three more designs to compliment the established 12. I looked to incorporate more of the characters and make them more of a feature.
