Ware.Shrimps
Warehouse collaborated with luxury brand and fashion week staple, Shrimps in a capsule collection for summer 2019. Featuring hand-drawn illustrations and vintage-inspired pieces, this range performed extremely well with most pieces selling out within the first few days.
Homepage, Category & Product Descriptions
I was tasked with writing an introduction to the collaboration, giving both fans and those non-familar to the Shrimps brand a sense of its founder Hannah Weiland's style/aesthetic.
Email Newsletters
Three emails were sent over the course of the two-week campaign driving 30K sessions and £69K revenue. The preview email was sent to 8,433 preview/competition sign-ups and generated £50K with a strong OR of 60% and ER of 62%. AOV is £111.54 (+26% vs average FP emails).
