WaterAid Brief

Our project for Water Aid was to develop a project concept that identifies a problem that Generation Z/Millennial s currently face and design a solution.The problem we undertook was Hyper- consumerism and Fast Fashion.As a group, we felt that individuals wanted to change their fashion habits and make a difference but didn’t know how to. Our solution was to make a zine that educates individuals about fast fashion whilst allowing them to be proactive about the topic. In the zine it contains the impact of fast fashion, a guide to thrift shopping in London, how to repair your clothes section and brands which promote sustainable fashion.We made the zine accessible in both physical and digital format.This allowed people to be educated about fast fashion while being proactive and looking at ways to change.