Wax Hounds Art Direction and Branding

  • Chiara Ceccaioni
Concept

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We bring DJs and fans in London, Berlin and New York to local record stores for a vinyl selection challenge and live streamed performance. Each artist will be given 60 minutes to find and select records from a store's collection whilst an affiliated DJ plays an opening set.
After the allotted time the artist will perform a 60 minute set to the in-store crowd with the records chosen. The DJ gets to keep some of their favourite records from the performance and others are given away to fans.