We Are David Bailey

Social and digital campaign to promote Samsung's NX cameras.
The idea was that anyone can be a professional photographer, just like David Bailey.
We scouted the UK to find people called David Baileys.
143 of them got an NX camera and took photos based on predetermined briefs.
The content was pulled into a specially designed Facebook hub.
After an overwhelming request, we also ran a competition for anyone who wanted to be an honorary David Bailey.
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