Using our inspiring call to action we created an environment where brands could come together to learn and be inspired. We chose the creative hub of Lisbon for the first installment of the workshop, collaborating with local street artists to develop a vibrant and ownable identity and creating bespoke murals for each of the brands.
By day, the attendees from brands such as Stella Artois, Coca Cola and ASOS worked with YouTube and its top content creators, like Vice, to take their content creation to the next level. By night, we created made sure the brands could relax, get up close and personal with creatives and get a taste of Lisbon’s inspiring scene. Whilst they partied into the night, we edited seven Content Series trailers to surprise and delight the delegates the next day.