We Lift The City #LIFTBRUM

Responsible for creating the branding, artwork and art directing the motion execution for Gymshark’s ‘We lift the city’ pop-up store’s. From social content to experiential marketing, the branding was designed to be adaptable to reflect the city in which the store was located. Starting in Gymshark’s home city of Birmingham the creative was featured across print billboards, Grand Central eye, numerous digital screens, light projections and reverse graffiti stencils.