We're all going on a British holiday

My project has been based on the best of British sea side holidays, combining humorous aspects, influenced through Martin Parr’s ‘Last Resort’ and ‘Life’s a Beach’ photography. I took forward the associations to the typical British weather and combined this with vibrant, fun print designs taken from the bold optimistic colours of the beach piers and key motifs that we associate with the British seaside. My project also reflects a personal, nostalgic angle, by looking back at primary photographs of the British coast of Clacton (where my grandparents lived), in 1980 to present day, as well as Yarmouth and Devon in the 1960s and exploring different eras of beach wear. With the current global situation, I have found that British people are appreciating the country we live in and British holidays are now becoming appealing. Due to my collection highlighting the positivity of British adventures, it has become a collection that can be worn to burst out all the positive energy children are going to need when moving forward. As a current women’s wear designer, I have found the task of producing a children’s wear collection really helpful towards my career path, of an aspiring children’s wear designer and I have become aware of the safety regulations required when building an innovative collection. Having gained research into trends, current collections and construction, I have been able to translate this within my design approach. I have found that the industry has a gap in the market for individual prints and often play safe. I have found that I have been able to consider restrictions and legal regulations required for children’s wear, but become innovative through the use of colour and pattern. This ensures the safety of the child, as well as creating something joyful, colourful and optimistic.