Idea
A surreal sing-along, to celebrate the end of a strange year.
After receiving a prompt that he’s “finished Netflix”, a relatable fan is taken on an immersive metaphorical trip down memory lane; back through everything he and the wider audience had watched and felt, together.
As this hero moves through his retrospective journey, the lyrics and bizarre visuals make fan-centric references to some of 2020’s most iconic and talked about moments.
The film was teased with a back-and-forth on social between our hero and Netflix. This was followed up with AR filters, and music track releases, to keep the audience fully immersed in the moment.