Interactive solutions website built in 2010 to help Laerdal customers find resources and tools to help them integrate medical simulation products into their healthcare curriculum. http://www.laerdaltraining.com/simadoption/. The goal of the campaign was to promote the use of simulation by addressing known barriers to adoption by connecting customers to Laerdal and partner resources. This website is built upon the technology adoption curve concept (Developing, Enhancing and Teaching)
