Holding primary responsibility for company's new website.
Responsibilities included, but not limited to:
✔ Strategy & planning:
- Competitive analysis and web section planning
- Content plan
- Planning and developing advanced web functions
✔ Managing external web design team
✔ Collaborating with the in-house team for raw materials; and with copywriters, proofreaders and designers to get the content
✔ Landing Pages
✔ Blog setup
✔ Resource Library
✔ SEO and SEM
✔ HubSpot integration & inbound campaigns
✔ Maintenance