Website: Kaleidoscope - Eagle London Agency
Kaleidoscope Trust, is an organisation dedicated to equality and diversity for all, regardless of sexual orientation. As pioneers of promoting diversity, equality, and inclusion, we were thrilled when approached by the client to help them spread their message. Objective: Our mission was to collaborate with Kaleidoscope Trust in creating an engaging website that showcases their vision, latest updates, and community work, while also providing a seamless connection for supporters and followers. Through this website, our goal was to create a safe haven for those in need of guidance and support, as well as for those supporting loved ones facing these challenges.
Approach:
After extensive consultations and conversations with the client, we understood the importance of creating a user-friendly website. We opted for bold statements and empowering images on the landing page to captivate users. Our aim was to not just establish trust with the client, but to also encourage users to delve deeper into the services offered.
In addition, we recognized the needs of the page administrators. The previous site was a temporary solution, but maintaining it proved to be difficult due to a complicated user interface. With this in mind, we worked closely with our website development team to create a backend that allowed for easy updates and navigation.
To enhance the user experience even further, we focused on creating an extremely simple interface that enables users to quickly find the services they need. By incorporating intuitive menus and page buttons, we ensured that both tech-savvy individuals and those less familiar with technology could benefit from the updated site.
Results:
The Kaleidoscope website development project was a resounding success, receiving overwhelmingly positive feedback from the client. With a simplified backend, page administrators reported increased efficiency and reduced time spent on updates. The Kaleidoscope team also noticed a reduction in stress and more time dedicated to key areas.
Our website development team also tackled the issue of high spam mail volume in the client's mailbox, helping them filter through unnecessary and harmful data, and focus on genuine cases.
Furthermore, the upgraded site has attracted a higher volume of traffic, with site visitors reporting a more positive overall user experience. We continue to maintain an open line of communication with the client to ensure the site functions optimally and continues to meet their objectives.
