The client needed printed inserts for packaging, labels for the garments, graphics for their social media, and a website to sell their three lines of underpants – cotton, satin and sexy. I art directed a one day photoshoot with photographer Joby Rawlins and model Emma in which we did all the product images plus a range of hero shots. The client provided copy and arranged for the site to be built and hosted by GoDaddy. That presented an interesting challenge as at the time none of their templates had offered the look she wanted for her business. I had numerous calls with the developers and we were able to produce the site to our specifications. As a result, they were able to broaden the scope of their templates. I currently design flyers for the client’s wax, tan, face and body salon. We are scheduling in to talk about re-branding Beautiful Basics in the summer of 2016. The website is currently down.