Weinmann is a well known laboratory in Porto Alegre, Brasil. More than 80 years in the market they are sinonimum of tradition confidence and quality with over 13 labs spread around the state of Rio Grande do Sul they wanted to refresh their old identity for somenthing that isnpires people about health. The new identity is designed to build positivity, optimism and emotional connection with Weinmann customers. The brand expression uses a new tone voice, one that is friendly, easy to understand. Project Designed at: Gad' Creative Director: Grace Meurer Designer: Eduardo Benetti