Wellness Week: sport, travel, wellness in luxury venues.

An open minded start up The aim of Wellness-Week is to promote sport as a preventive medicine, to educate people to think of their bodies as the primary source of their daily well-being. Wellness-Week travels are designed to help you focus on yourself, away from the constraints of working life, to learn how to read body's expectations, nourish it, take care of it and give it pleasure. A Wellness-Week aims to inspire you to feel good and teach you how to respond to your need for well-being. Good health is the product of a lifestyle that takes account of our body's needs. Wellness-Week welcomes you for a week to share our passion for health and sport, but also for travel and discovery. This means having an open and rested mind, taking care of your body and preserving and enhancing your natural beauty. A visual approach based on truth Since the core of Wellness Week was the innovative alliance between sport, health and travel, we decided to override corporate photography based on stock imagery. Instead we made the brave choice to produce corporate identity photographes using strategies of documentary and travel photography. Hence, we took advantage of real activities in real places to turn them in iconic truth related images. Travel photography focuses on the beauty, diversity, and uniqueness of the sites chosen by Wellness Week, while documentary photography emphasises the effort to use sport as an everyday medicine. That is the reason why we also produced an art book related to travel and geographies.