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    WGSN - Meet Generation M

    This new consumer voice presents a wealth of opportunity for retailers and yet this potential simply hasn’t been realised.

    We spoke to Nafisa Bakkar, CEO and founder of Amaliah, an online publication representing the many different voices of women in Generation M, to better understand the needs of this growing consumer and the steps brands need to take to reach them.


    Nafisa Bakkar

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    • Amaliah Founder

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