Wharton Ignite

Building a new CHALLENGER BRAND within the straight edged, corporate consultancy sector Wharton Ignite are a challenger consultancy offering a series of focused labs and accelerator programmes, with the aim of transforming culture for brave businesses. They needed a brand identity and strategy that created impact and showed partners that they are serious and successful in their work. We had to give them a look as impactful as their values. The result was a bold and disruptive brand campaign that truly reflects the future facing nature of the business. The colour palette, tone of voice and use of geometric graphics sets this innovative consultancy apart from any other in the market place. Deliverables include: - Brand identity - Guidelines - Stationery - Collateral - Tone-of-voice guidelines - Website - Marketing strategy