Cultural Relevancy and Using Millennial Pink in Advertising
Advertisers are typically early adopters of trends, and the genesis of Millennial Pink is no different. It’s use in advertising campaigns is the reason it’s familiar to most people.
In 2006 Acne Studios, the high-end fashion house based in Stockholm, Sweden started using the now-familiar shade of neutralized pink for its shopping bags. Having outgrown its relationship to Barbie, the new pink seemed grown up, eschewing the neon tone for upscale neutralized shades.
A company called Thinx made waves the last couple years with a thought-provoking but straightforward campaign for their ground-breaking feminine products. The company uses the Millennial Pink palette, as well as other neutrals, with contemporary typography to visually communicate to their customer in a taboo-smashing way.
But Millennial Pink goes beyond a simple signifier of feminine products. Its evolution and deeper tonality have made it THE color for today, embodying so many of today’s issues surrounding identity. So whether you’re designing an email to announce involvement in The Global March or next year’s International Women’s Day, or your advertising a breakthrough product, Millennial Pink means you’re communicating a sense of cultural awareness.
Using Millennial Pink In Your Design Work
Check out the following backgrounds in the Millennial Pink category that leave ample room for text and other design elements.