What is the anchor text and its importance in the Link Building
The anchor text is one of the elements that you must take into account when preparing your link building strategy to optimize the SEO of your website.
The anchor text is one of the elements that you must take into account when preparing your link building strategy to optimize the SEO of your website. Using URL Opener tool is also a link building strategy as it fastens work by opening a great number of URLs in new tabs and making submission very easy.
Throughout this article I am going to explain what anchor text is, the different types that exist, as well as a series of examples to get the most out of your links.
Without further ado, let's start this master class.
What is an anchor text or anchor text?
The anchor text , also known as anchor text or anchor text, is the text through which we link to another page.
The main function of anchor texts is to provide information about the content to which you are going to direct visitors to your website.
In the SEO world, it is a factor to take into account when developing a good linkbuilding strategy that will help you position your website.
How to create an anchor text
Creating an anchor text in html is really easy, especially if you already have knowledge in web development.
The format would be the following:
<!-- Para textos -->
<a href=”https://urlopener.co.uk”>URL OPener</a>
<!-- Para imágenes -->
<a title="URL Opener" href="https://urlopener.co.uk"><img src="logo.jpg" alt="URL Opener" /></a>
In the event that you want to create an anchor text in WordPress, you would have to write a word or phrase, select it with the mouse and click on the link symbol as you will see below:
Types of anchor text
Anchor texts can be classified according to their content as I am going to show you below:
Naked . Anchor texts that only show a link, for example: tuwebcreativa.com
Generics . Show only text such as “click here” , “this page” , “my blog” , etc…
Longtail . Widely used in the SEO world within link strategies to position an article or page and reduce the bounce rate. An example would be: « How to optimize SEO title in WordPress «.
Keyword (Keyword) . Same as above, but using only the exact keyword, for example: «SEO» .
Brand or Name. Used to link to a web page or personal brand. The link could be « TuWebCreativa « .
Images : In this case we use an image instead of a text, to which we will add our anchor text using the “alt” attribute.
Synonyms. Synonyms of the exact keyword are used to give greater relevance to the main one and thus also position ourselves by synonyms.
How to optimize anchor text
The anchor text that we define on our website must be perfectly planned in our linkbuilding strategy.
The anchor links must be written in a natural way , so that Google understands that this specific URL is closely related to the topic we are dealing with, and thus help the search engine to position our keywords.
Try to link whenever possible to specific pages and not to your main page.
A mistake that you often make is to abuse the exact keyword anchor text to try to position it. Google could consider it as spam , so you should avoid it at all costs.
What tools to use to know the anchor text of our website.
There are several tools for this task, but in order not to make this article too long, I will specifically talk about two of them.
Google Search Console
The first of the tools that I recommend is completely free and that I imagine you already know about. This is Google Search Console.
To do this, you must look at the “Links” section and in the side panel look for “Most frequent link text”.
Ahrefs
Another of the options with which we have to know the anchor texts of our website or others is through Ahrefs.
To access it, you must go to the “Links Profile” section and then to “Anchors” which will show you a visual and intuitive cloud of words with the anchor texts of your page.
In the case of outgoing wide texts, you should go to «Outgoing Links» and click on «Anchors» .
conclusion
After having explained to you what an anchor text is and how to optimize it to position your articles or pages, it is time to put it into practice with a good linkbuilding strategy, being natural in the writing of the link texts and without over-optimizing it to prevent Google from seeing it. consider spam.
I hope to see you again on my blog to continue learning how to position your web projects, and as always you can leave any questions in the comments of this article. Thank you!
