What is the scope of digital marketing in Pakistan?

  • Hina iqbal

What is the scope of digital marketing in Pakistan? As one of South Asia’s rapidly growing and fastest-growing countries, marketing your business here is not that difficult as you may think. While the country boasts its flourishing market, an online presence has become necessary to get your message across to potential customers and clients. Businesses in Pakistan can be found throughout the countryside. Whether it's a village or a small-town location, they are all still running their local businesses. They still provide services and products that people need. What sets them apart though is their proximity to the big cities - especially Rawalah, where the commercial hub stands. Services from big companies such as Air Deccan and Citgo can be found in the industrial belt around Rawalah while small shops on the outskirts of the city-state compete with those from Islamabad itself.

While the countryside still holds much promise for new ideas and technologies, certain areas have become quite popular with businesses. One of the major trends has been to set up shop in the marketplace itself. This approach is common, not only because it is cheap but also because the government encourages it. Setting up shop in the marketplace allows for you to be easily seen by the customers and also gives you a chance to promote your product.
Another trend that has caught on is that of setting up a digital marketing studio. Studios are perfect if you want to be able to promote your products without being too physically present. A lot of services exist in a digital marketing studio that offers affordable services. If you're worried about your physical presence, you can have a separate space at home and work online from there. A studio will allow you to be heard over the Internet as well as see what your target audience is looking for. You can set up a booth at the marketplace, which helps draw traffic towards your product.
You can also set up a store or shop inside the marketplace itself. You can get permits and licenses to open a shop at the marketplace. You should make sure that the shop is within your allocated limits. The other option available is to get your stall in the marketplace. However, you mustn't just sell anything; you should provide the right kind of products to attract customers.
It is important to advertise properly to attract customers. If you are selling clothes, then put the clothes on display and tell people about them. You should also have a good quality brochure printed so that people know more about your business. The brochures and other literature you print out should contain relevant keywords related to your products. Using proper techniques in marketing is very important to make a marketplace thrive.

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