What It Was Like to Have a Litigation with Abercrombie and Fitch as a Small Fashion Brand?
Menu Home MY LOOK BOOK MAIN MENU THE SHOP DESIGNERS COLLECTIONS FEATURES FASHION FILM NJAL CREATIVE ABOUT © NOT JUST A LABEL 2022 TERMS & CONDITIONS USER MAIN NAV MY LOOK BOOK MY SHOP MY PROFILE MY PASSWORD MY COLLECTIONS MY FILMS FAQ LOGOUT © NOT JUST A LABEL 2022 TERMS & CONDITIONS GH LUXURY LINGERIE GREY SHEEP LOCATION London / United Kingdom UNIVERSITY Central Saint Martins GRADUATION YEAR 2016 MAIN MANUFACTURING COUNTRIES Taiwan United Kingdom CONTACT SHARE The duo, Gale C. and Rachel C., have started their haute couture brand, Gh Luxury Lingerie, since 2017. Every piece of lingerie is made-to-measure. Not only does Gh provide a variety of lingerie; it also finds the niche in the market and develops Gh’s signature : “Lingerie as Outerwear.“ In 2019, Gh Luxury Lingerie has launched its 5th collection- ”Redefinition of Lingerie” fashion shows in New York, London, and Taipei. And for the 6th collection, “ Black Pearl” at PFW and some pieces were shown on FOX TV News. Gale and Rachel wanted to deliver a new concept about revolution of lingerie in this generation. Gh means ‘Get Her, Get Hon and Get Hen.’ It is a brand stands for sexual equality and designs for all genders. ‘H’ refers to her, honey and hen. ‘Hen’ is Swedish for neutral gender. As a custom lingerie brand, Gh aims to target wider range of customers for all genders, shapes and sizes. Although advertising ‘objectification of women’ and ‘selling sex’ are very common to see in the fashion industry, but It is not art or fashion. No women want to be viewed as an object. This kind of branding strategy is what Gale and Rachel strongly disagree with. They hope Gh wearers can truly love their bodies and show their glamorous looks with confidence. LATEST COLLECTION WHAT IT WAS LIKE TO HAVE A LITIGATION WITH ABERCROMBIE AND FITCH AS A SMALL FASHION BRAND? When Netflix‘s new documentary came out, White Hot: The Rise & Fall of Abercrombie and Fitch, more and more people came forward to testify against Abercrombie and Fitch and gave evidence. But fewer people know about how A&F invades other small fashion brands by filing multiple litigations. [See Related Article: We Won the Trademark Lawsuit with Abercrombie and Fitch] These time-consuming and costly litigations have become a deadly attack on those small businesses. It was a hard time, taking us almost two years to get through the whole process of trademark opposition. We were even asked to sign the “Agreement” with them based on unequal treaties. It won’t be the first or last time to use dirty means and try to knock down those small businesses like us. Thank Netflix’s documentary, White Hot: The Rise & Fall of Abercrombie and Fitch, for speaking up for the people being bullied, discriminated against and harassed.