When Doctors Know That They Don't Know

  • Giulio Bonasera
“Medicine is a science of uncertainty and an art of probability. It is time for doctors to embrace their role as the navigators of uncertainty. They can do this by acquiring better tools to explain such things as odds and probabilities to lay people, a patient population that, in general, has not been trained to understand the complexity of the medical world they are pushed into.“

Client: The Boston Globe
AD: Nathan Estep
www.giuliobonasera.com

Companies

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    The Boston Globe