For this project I was asked to take an organisation who's image in society may be tarnished and create a campaign to tackle this perception.
Barbie, is often seen by the public to instilling unhealthy body images in children, focusing on beauty over brains. I decided to tackle this perception creating an event 'When I Grow Up' where children can go and try out a brand new career for the day, from exploring the galaxies as an astronaut to saving lives as a doctor.
Run through schools an iPad app takes children on a journey with Squish the alien to choose a career to try for the day, or alternatively children can use the playing cards to decide on their favourite career.